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Keywords: Digital nudging
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Journal Articles
Journal of Research in Interactive Marketing 1–15.
Published: 11 June 2026
...Luyue Zhang; Yuxin Chen; Qinghong Shuai; Yun Zhang Purpose While AI shopping assistants aim to streamline consumer choices, they often create a paradox: abundant information can overwhelm consumers. This study investigates a counterintuitive digital nudging strategy – recommendation cue redundancy...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 20 April 2026
... Human–computer interaction Marketing and finance Digital nudging Downstream reciprocity National Natural Science Foundation of China 72302249 Nanjing Overseas Returnees' Program NJKCZYZZ2021-02 Nanjing University of Posts and Telecommunications NYY221012 The philosophy and social...
Includes: Supplementary data
