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1-3 of 3
Keywords: Digital piracy
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 238–259.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Sigi Goode Purpose Digital piracy continues to be a problem for firms, industry lobby groups and regulators. The purpose of this paper is to report initial findings of a review of the digital piracy literature. To reduce conceptual overlap and duplicated effort, the author...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Steven A. Taylor Purpose An argument for the importance of unconscious processes is emerging across social science literatures (Petty et al.; Uleman). The purpose of this study is to investigate the role of implicit attitudes on the formation of digital piracy...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 298–313.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Irena Vida; Mateja Kos Koklič; Monika Kukar‐Kinney; Elfriede Penz Purpose The purpose of this paper is to investigate consumer perceptions of personal risk and benefits of digital piracy behavior as determinants of one's justification for such behavior and the consequent...
