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Keywords: Digital piracy
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 238–259.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Sigi Goode Purpose Digital piracy continues to be a problem for firms, industry lobby groups and regulators. The purpose of this paper is to report initial findings of a review of the digital piracy literature. To reduce conceptual overlap and duplicated effort, the author...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Steven A. Taylor Purpose An argument for the importance of unconscious processes is emerging across social science literatures (Petty et al.; Uleman). The purpose of this study is to investigate the role of implicit attitudes on the formation of digital piracy...
Journal Articles

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