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1-4 of 4
Keywords: Digital technology
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 298–313.
Published: 12 October 2012
... Consequences Risk Benefits Rationalization Piracy intent Digital technology Consumer behaviour European Union With rapid advances in technology and the increasing global availability and accessibility of digital channels for information/media distribution, illicit behavior regarding digital...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 238–259.
Published: 12 October 2012
... and throughout disciplines to support each point. Importantly, we use citations that demonstrate the disciplinary reach of these gaps. © Emerald Group Publishing Limited 2012 Digital piracy Literature review Gap analysis Digital technology Digital piracy continues to be an important...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
Published: 12 October 2012
... Consumer behaviour Digital technology Taylor et al. (2009) also present evidence that utilitarian versus hedonic explicit attitude forms can have variable and independent influences on the desire to engage in DP. The final research hypotheses reconcile the current research with existing...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 260–280.
Published: 12 October 2012
... Digital technology Online anonymity tools, such as VPNs or similar services (for instance, proxy services), can be free or paid. A proxy server is a technical solution, but a kind of proxy can also be human or strategic. For instance, one should not underestimate the use of “sneakernets” – offline...
