Keywords: Digital technology
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 238–259.
Published: 12 October 2012
... and throughout disciplines to support each point. Importantly, we use citations that demonstrate the disciplinary reach of these gaps. © Emerald Group Publishing Limited 2012 Digital piracy Literature review Gap analysis Digital technology Digital piracy continues to be an important...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
Published: 12 October 2012
... Consumer behaviour Digital technology Taylor et al. (2009) also present evidence that utilitarian versus hedonic explicit attitude forms can have variable and independent influences on the desire to engage in DP. The final research hypotheses reconcile the current research with existing...
Journal Articles

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