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Keywords: E-loyalty
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Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (3): 246–267.
Published: 14 August 2017
...Asad Ahmad; Obaidur Rahman; Mohammed Naved Khan Purpose The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform. Marketers have started using Internet as a new and innovative way...
Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 203–225.
Published: 07 June 2011
... factor analysis. The uni‐dimensional model of e‐SQ, consisting of web site attributes of ease of access, flexibility, and reliability, is then tested by structural equation modelling using AMOS 4.0 for its linkages with e‐satisfaction (e‐SAT), perceived value, and e‐loyalty‐linked behavioral intentions...
