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Keywords: Ease of imagining a product
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 387–407.
Published: 20 August 2024
... are stronger for consumers with lower spatial perception abilities. Ease of imagining a product was identified as a mediator in the interactive effect between PVTO and spatial perception on decision comfort, demonstrating its pivotal role in online apparel shopping. Originality/value The findings indicated...
