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Keywords: Electronic word of mouth
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Journal Articles
The effects of visual information in eWOM communication
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (1): 7–26.
Published: 23 March 2012
...Tom M.Y Lin; Kuan‐Yi Lu; Jia‐Jhou Wu Purpose Electronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information. Nowadays, consumers can easily post visual information (e.g. pictures or videos) to convey product information and consumption‐related...
