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Keywords: Email marketing campaigns
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (3): 337–352.
Published: 11 April 2022
... studies analyze the influence of the presence and type of emoji, as well as repetitions (repetition vs no repetitions) and positions (left vs right). The data collection is through email marketing campaigns, with two types of brands. The analysis is a fractional factorial design in one- and two-way...
