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Keywords: Emojis
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (3): 337–352.
Published: 11 April 2022
...E. Sophía Valenzuela-Gálvez; Álvaro Garrido-Morgado; Óscar González-Benito Purpose In an effort to evaluate if and how emojis might boost customer engagement in email marketing, the current research aims to analyzes emojis' effects and investigates how certain features, such as the type of emoji...
