... more attention to consumer empowerment. As over 306 billion e-mails are sent worldwide daily and 75% of marketers use e-mail when contacting customers, the increase in response rates can have a significant influence on their returns. Originality/value Unlike prior research the focus...

...Rania B. Mostafa Purpose This paper fulfills a prominent need to examine some overlooked predictors of consumer engagement in an online setting. This study aims to explore whether and how consumer e-empowerment mediates the influence of social capital (bonding and bridging) on consumer engagement...

...S. Umit Kucuk Purpose Although consumer sophistication and empowerment is on the rise as a result of the digital revolution, there is insufficient academic exploration with the aim of understanding how this empowerment functions on the internet. Therefore, the purpose of this paper is to fill...

... the empowerment of both groups and selected characteristics suggests that their empowerment in familial and mobility would be decreasing as they advance in age. Originality/value Much of the current direct marketing research is focused on the high‐level/high‐tech sectors. This research investigates the most...