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Keywords: Entrepreneurial marketing
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Journal Articles
High-tech entrepreneurial content marketing for business model innovation: A conceptual framework
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (3): 296–311.
Published: 14 August 2017
... was among the first to discuss EM in a high-tech setting through a research framework that links entrepreneurial marketing, innovation orientation, market orientation and customer orientation to the growth of the small firm. The framework was tested on small software firms in three subsequent studies...
