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Keywords: Experience marketing
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (1): 62–78.
Published: 31 January 2019
... 30 10 2017 20 12 2017 03 04 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Consumer behaviour internet Experience marketing Buyer behaviour “I’ve never, never had so much resources on my base! Isn’t...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (2): 164–192.
Published: 29 January 2018
... Customer experience Experiential marketing Social networking sites Experience marketing The emergence of social media has dramatically changed the everyday lives of millions of individuals, as well as the ways businesses market their products and services. Μarketers can use social media...
