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Keywords: Explainable artificial intelligence
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Journal Articles
Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl, Andreas Auinger
Journal of Research in Interactive Marketing (2023) 17 (2): 273–298.
Published: 12 April 2022
... personalized recommendations and explainable artificial intelligence features on customer shopping experiences. Design/methodology/approach The authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n...
Includes: Supplementary data
