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Keywords: Exploratory
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (4): 822–841.
Published: 25 June 2021
... 04 2021 20 05 2021 21 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Authenticity Social media influencers Influencer marketing Instagram Consumer behavior Exploratory Brand-promoted messages delivered on social...
