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Keywords: Extended TAM
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Journal Articles
Determinants of chatbot continuance intention in airlines: theory and evidence
Available to Purchase
Journal of Research in Interactive Marketing 1–23.
Published: 13 January 2026
... in CEXP, directly influencing CEXP and CI, whereas the NFI does not. Ultimately, the CEXP of using airline chatbots significantly impacts their intention to continue. Originality/value The study addresses the role of human–AI interaction with a unique proposition wherein extended TAM variables...
