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Keywords: External cues
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (7): 984–1001.
Published: 10 November 2025
... context. Design/methodology/approach Three studies were conducted to investigate how external cues impacted participants’ product search process and choice preferences within interactive shopping contexts, including 2D digital interfaces and immersive 3D virtual reality (VR) environments. Findings...
Includes: Supplementary data
