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Keywords: Extrinsic motivation
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (2): 268–286.
Published: 24 May 2024
... the consumer's perceived value and recognition of the brand (Gorlier and Michel, 2020 ; Nobre and Ferreira, 2017), contributing to both CBE and loyalty (Hsu and Chen, 2018). Members' intrinsic and extrinsic motivations lead to GLP engagement, which is measured by GLP-related behaviors (purchase/recommendation...
