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Keywords: Fake news
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1083–1098.
Published: 23 January 2024
...., 2023). Moreover, only a handful of recipients act against fake news either by confronting the sender by questioning the authenticity of the message or, in some instances, blocking the sender to avoid receiving similar messages (Talwar et al., 2020). Past studies suggest that some common...
