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Keywords: Field study
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (3): 324–343.
Published: 12 June 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Call-to-action imperative messages Psychological reactance theory Advertising reactance Facebook a/b split test Social media advertising Experimental research Field study A social media user sits in front...
