.... Nonetheless, the issues surrounding AI services remain relatively unknown. The purpose for this paper is to offer a digital servitization framework for understanding how AI services impact value perceptions, consumer engagement and firm performance measures. The authors use the financial service ecosystem...

... Emerald Publishing Limited Licensed re-use rights only Internet marketing Financial services Service quality Customer experience Digital growth Digitalizations E-commerce development has prompted the need to provide seamless marketing experiences across various digital channels...

... and discuss the results. Finally, we conclude with suggestions for further research and managerial implications. Mobile marketing Financial services Services marketing Human–computer interaction Online consumer behavior Young consumers To date, the literature has focused primarily...

...Merlin Stone; Paul Laughlin Purpose This paper aims to explore the impact of the internet and related information and communications technology developments on how financial services (FS) are distributed and how customers are managed, in particular, not only how companies can differentiate between...