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Keywords: Food delivery application
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Journal Articles
The impact of brand transparency of food delivery apps in interactive brand communication
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (2): 238–256.
Published: 25 April 2023
... for researchers to uncover critical variables influencing the BTR of FDAs and their impact on subsequent user behavior to boost the adoption of FDAs in India. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Food delivery application Signaling theory...
