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Keywords: Football
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Journal Articles
Direct Marketing: An International Journal (2009) 3 (4): 229–243.
Published: 16 October 2009
...Thanos Kriemadis; Andreas Kotsovos; Nikos Kartakoullis Purpose The purpose of this paper is to provide a better understanding of how the internet is used as a strategic tool in electronic customer relationship management (e‐CRM) in the football sector. In particular, the research questions...
