Keywords: Football
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Direct Marketing: An International Journal (2009) 3 (4): 229–243.
Published: 16 October 2009
...Thanos Kriemadis; Andreas Kotsovos; Nikos Kartakoullis Purpose The purpose of this paper is to provide a better understanding of how the internet is used as a strategic tool in electronic customer relationship management (e‐CRM) in the football sector. In particular, the research questions...

or Create an Account

Close subscription notice
Close access options