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Keywords: Football spectator's behaviours
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 329–345.
Published: 07 September 2021
...., 2014). Customer engagement Football spectator's behaviours Fan engagement drivers Sports purchase intentions Customer engagement is a form of interactive marketing (e.g. Wang, 2021), which is strategically important for generating enhanced corporate performance, in terms of a superior...
