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Keywords: Freemium pricing
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Journal Articles
To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases
Journal of Research in Interactive Marketing (2022) 16 (4): 633–647.
Published: 09 November 2021
... content or features. It is astonishing how fast this freemium pricing model replaced most traditional pricing models in mobile game apps. Despite these issues, the IAP is currently the dominant business model in the mobile apps market (Hamari et al., 2020). Furthermore, the in-app purchase...
Includes: Supplementary data
