... configuration effects. Additionally, the Fuzzy-set Qualitative Comparative Analysis (fsQCA) method is employed to investigate the synergistic and long-tail effects of interactive signals on consumer browsing and purchasing behavior. Findings Exploratory research has found that multi-party interaction...

... was conducted to derive a conceptual framework reflecting the interplay of key factors influencing usage intention. In Study 2, a fuzzy set qualitative comparative analysis (fsQCA) was applied to reveal how these factors jointly shape usage intention. Findings Equifinal configurations of antecedent...

.../methodology/approach This study used structural equation modeling (SEM) to test the research model. Then, fuzzy set qualitative comparative analysis (fsQCA) was conducted to test the asymmetric relationships. Findings SEM shows that content originality and relevance have a direct positive effect on CISVP...

... factors on eCCI, which in turn affects customer stickiness. Design/methodology/approach A survey was used to acquire data from 455 valid respondents, and the research employed a combination of fuzzy-set qualitative comparative analysis (fsQCA) and structural equation modeling. Findings The results...