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Keywords: Goal specificity
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (4): 569–584.
Published: 13 December 2021
.../methodology/approach The hypotheses are tested by three experimental studies. In study 1, the authors test the main effect of self-quantification on persistence intentions and demonstrate goal specificity as the mediator. In study 2 and 3, the authors explore sharing and sharing audience as the moderators...
Includes: Supplementary data
