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Keywords: Group buying websites
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (2): 78–95.
Published: 01 June 2012
...Keith S. Coulter; Anne Roggeveen Purpose Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal expires. The purpose of this paper is to demonstrate that these factors may...
