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Keywords: Hedonism
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Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (3): 246–267.
Published: 14 August 2017
... superior e-services to attract, retain and convert patrons into loyal customers. Design/methodology/approach The researchers in the present study have used a research instrument that consists of constructs of the modified eTailQ scale, hedonism and e-satisfaction that together result in the formation...
