Keywords: Hierarchy of effects model
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (4): 787–803.
Published: 21 June 2021
... et al. (2013) and Tolba and Hassan (2009) suggested that loyalty is a post–purchase step that ideally should follow the purchase step. Thus, loyalty was included in the extended HOE model in this research. Figure 1 An extension of hierarchy of effects model Dubois...

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