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Keywords: High-technology marketing
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Journal Articles
High-tech entrepreneurial content marketing for business model innovation: A conceptual framework
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (3): 296–311.
Published: 14 August 2017
... Online metrics Innovation and commercialization High-technology marketing Studies have shown that entrepreneurs conduct marketing differently from their established counterparts, particularly given today’s risky and unpredictable business environments. Small firms tend to practice marketing...
