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Keywords: Image resolution
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Journal Articles
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
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Journal of Research in Interactive Marketing (2024) 18 (4): 709–730.
Published: 09 January 2024
...Sann Ryu Purpose This study aims to examine the visual effects of cause-related marketing (CM) posts on Instagram, with a focus on image resolution and consumer engagement. Design/methodology/approach Three studies were conducted through an experimental design. Study 1 (N = 155...
