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Keywords: Imagination
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Journal Articles
Online communities serving the consumer/producer: observations from the study of a fantasy world
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Direct Marketing: An International Journal (2008) 2 (4): 199–220.
Published: 17 October 2008
...Christele Boulaire; Raoul Graf; Raja Guelmami Purpose The purpose of this paper is to identify the main individual and collective strategies online communities employ to appropriate fantasy worlds and the ways in which community members use imagination within this context. Design/methodology...
