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Keywords: Implicit attitudes
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (4): 281–297.
Published: 12 October 2012
...Ian Phau; Michael Lwin; Steven A. Taylor Purpose An argument for the importance of unconscious processes is emerging across social science literatures (Petty et al.; Uleman). The purpose of this study is to investigate the role of implicit attitudes on the formation of digital piracy...
