..., Japan, Hong Kong and India, give more priority to online reviews compared to consumers of other countries in the world (KPMG, 2017). O’Neil and Eisenmann (2017) examined the effectiveness of various information channels that ultimately affect the credibility of the information. They identified four...

... to be further supported through replication with varied consumer and cultural contexts. Practical implications The model of e‐SQ and its consequences would help practitioners frame marketing strategies for web sites of e‐services, which are content rich in India, to enhance consumer loyalty and other...

... or relational‐oriented salesperson behaviors as either facilitating or thwarting specific goals. Consumer behaviour Perception Motivation (psychology) Customer satisfaction Sales force India Based on the above literature review, a conceptual model that integrates the above propositions...