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Keywords: Influencer hidden advertising
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (4): 673–693.
Published: 10 October 2024
...Pengyi Shen; Xuan Nie; Congcong Tong Purpose Despite sponsorship disclosure regulations, many influencers circumvent regulations by posting hidden advertising in covert formats. However, the impact of influencer hidden advertising sponsorship disclosure (IHASD) on brand attitudes is complex...
