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Keywords: Information diagnosticity
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Journal Articles
Journal of Research in Interactive Marketing 1–15.
Published: 11 March 2026
... applicable across fashion categories and examines how WD interacts with online product presentation mode ( PM) (product-only vs. model-worn images) within user-generated content ( UGC ) settings to shape consumer liking. Furthermore, it tests information diagnosticity ( ID ) and mental simulation ( MS...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (6): 959–974.
Published: 09 March 2023
... Publishing Limited Licensed re-use rights only Mental imagery User-generated photos Contextual background Information diagnosticity Cue utilization theory Online reviews allow consumers to participate and interact with each other, which is a key aspect of interactive marketing (Wang, 2021...
