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Keywords: Innovation and commercialisation
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Journal Articles
“Man, this frustrates me”: change of consumer emotions in online discussions
Available to Purchase
Journal of Research in Interactive Marketing (2015) 9 (1): 70–87.
Published: 09 March 2015
... emotions spread from customer to customer. © Emerald Group Publishing Limited 2015 Online consumer behaviour Consumer behaviour Internet Dissatisfied customers Innovation and commercialisation Virtual communities The innovation management literature has paid truly significant...
