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Keywords: Instagram commerce
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Journal Articles
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
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Journal of Research in Interactive Marketing (2022) 16 (4): 477–493.
Published: 04 October 2021
... media and other websites to buy desired products and services quickly and easily. Instagram Commerce is a new, cutting-edge social commerce platform. This research aims to explore the positive influence of the measures adopted during summer 2020 on Spanish s-commerce users' urge to buy impulsively...
