... concerns grow. Cause-related marketing Instagram engagement Face disclosure Selective focus Psychological discomfort Privacy concerns H3. The impact of privacy concerns on the intention to share a cause-related marketing post on social media is moderated by individuals’ photo...

... of brand credibility and information costs saved, subsequently leading to positive brand attitudes, purchase intentions and increased Instagram engagement. Processing fluency mediated image effects on brand credibility, while individual differences in visual sensitivity moderated the image effects...