... Instagram actively, 88.1% used it 10–60 min daily, and 88% made purchases more than once a month (36% weekly). Cause-related marketing Instagram engagement Face disclosure Selective focus Psychological discomfort Privacy concerns Brands have increasingly embraced corporate social...

... of brand credibility and information costs saved, subsequently leading to positive brand attitudes, purchase intentions and increased Instagram engagement. Processing fluency mediated image effects on brand credibility, while individual differences in visual sensitivity moderated the image effects...