... process. Andrew J. Dahl can be contacted at: dahlaj18@uww.edu 11 03 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Services marketing Decision-making Health-care Integrated marketing communications eServices...

... and notification ads. Yousra Bakr can be contacted at: yousra.bakr@gmail.com 12 02 2018 08 06 2018 05 10 2018 27 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Integrated marketing communications...

... insights both for international companies with huge brand portfolios and for national firms in a complex market like those for beer. Social media marketing Social media Structural equation modeling Consumer-based brand equity Integrated marketing communications Firm-created contents User...

...Elizabeth Manser Payne; James W. Peltier; Victor A. Barger Purpose In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment...

...John Cronin Purpose This paper aims to introduce a new integrated marketing communication (IMC) strategy, not yet appearing in textbooks, into the classroom. Design/methodology/approach A thorough review of the limited sources so far available introduces the subject. This is followed...

... marketing Online advertising Advertising Integrated marketing communications Marketers today face multiple pressures and challenges. As consumers are becoming increasingly desensitized to advertisements and more reliant on technology in their daily lives, marketers need to develop creative...