Keywords: Intellectual property
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (5): 970–999.
Published: 12 June 2024
... and negatively impacting consumers' opportunities, decision-making and purchasing power. Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 509–528.
Published: 05 November 2019
...James Reardon; Denny McCorkle; Anita Radon; Desalegn Abraha Purpose Intellectual property theft amounts to billions of dollars per year worldwide. The first step in stemming this loss is to understand the underlying precursors of this behavior. This paper aims to propose and test a model...

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