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Keywords: Intention to revisit
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 153–169.
Published: 07 June 2011
... Web sites Web site design Consumer behaviour Intention to revisit Web site characteristics Web site satisfaction Based on these and other related studies, we focus on three most commonly used web site characteristics, content, convenience and customization, as the three determinants...
