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Keywords: Interactive augmented reality
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Journal Articles
From tech to touch: self-concept and testimonials in AR try-on versus website
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (3): 446–462.
Published: 05 October 2023
... Licensed re-use rights only Interactive augmented reality Purchase intention Self-concept Appearance Testimonials Confidence in fit One of the significant challenges associated with online purchases is the lack of product information necessary for proper evaluation, which consequently...
