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Keywords: Intimate self-disclosure
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 420–437.
Published: 21 September 2021
...Fernanda Polli Leite; Paulo de Paula Baptista Purpose This study develops and validates a scale to measure social media influencers' intimate self-disclosure (SMIs' ISD), by accessing consumer perceptions of the intimacy levels of SMIs' self-disclosure. The authors further evaluate the extent...
