Keywords: Intrusiveness
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (1): 123–140.
Published: 28 April 2025
...Yixuan Niu; Yadi Feng; Bin Li; Baolong Ma Purpose This study investigates a paradox within Chinese mobile apps whereby “inductive ads,” which employ sensor-based triggers for forced redirection, simultaneously elicit negative reactions from perceived intrusiveness and positive outcomes via...
Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (1): 19–37.
Published: 03 December 2021
...Laura Lucia-Palacios; Raúl Pérez-López Purpose This paper analyzes the direct and indirect effects of the autonomy of smart home speakers on consumer experience, weighing its benefits and costs in the following areas: usefulness, interactivity, coolness, service failure severity and intrusiveness...

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