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Keywords: Keyword specificity
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (5): 694–711.
Published: 19 September 2025
...Qing Huang; Yiting Zhou; Zongshu Wu; Xiaoling Li Purpose Exploring factors beyond position rank that determine the sponsored search advertising performance is critical, which reduces sellers’ reliance on costly bidding price. In this study, we focus on keyword specificity and keyword popularity...
