Keywords: Korea
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Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 257–275.
Published: 20 August 2010
... expansion of e‐business. Design/methodology/approach The data for the study were collected from college‐age internet users in the USA and Korea. A total of 361 questionnaires were deemed as usable for data analysis. Regression analyses were used to test the conceptual model. Findings Privacy...

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