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Keywords: Language model
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Journal Articles
How consumer opinions are affected by marketers: an empirical examination by deep learning approach
Available to Purchase
Journal of Research in Interactive Marketing (2022) 16 (4): 601–614.
Published: 07 December 2021
... language model. It reveals research opportunities by using NLP-extracted latent features to assess textual opinions. It also demonstrates the accessibility of deep learning tools. Practitioners could use the described blueprint to foster their marketing initiatives. Billy Yu can be contacted...
