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Keywords: Learning evidence
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Journal Articles
Journal of Research in Interactive Marketing 1–15.
Published: 20 January 2026
... and manipulated learning evidence types (quantitative vs. qualitative) and disclosure timings (ex ante vs. ex post). Participants were randomly assigned to chatbot interactions with varying service failure scenarios to test the proposed model. Findings The results indicate that customers have a higher...
Includes: Supplementary data
