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Keywords: Live streaming advertising
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1001–1016.
Published: 09 January 2024
... rights only Virtual marketing Cross-gender endorsement Live streaming advertising Henan Province Soft Science Research, China 222400410313 Henan Province Soft Science Research, China 232400410198 Shuojia Guo can be contacted at: Nancy.guo@csi.cuny.edu 25 05 2023...
