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Keywords: Low involvement
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 492–508.
Published: 29 October 2019
..., critiques or adjustments (indicatively: Rossiter and Percy, 1987 , 1991 , 1997 ; Rossiter et al., 1991 ; Percy, 2001). These models are built around two dimensions: think/feel in the case of the FCB Grid; and high involvement/low involvement. Internet marketing Marketing...
